Campaigns and Programs

We carry out a number of campaigns and projects the aim of which is to support reading and literacy. The aim of the campaigns is to inspire people from all age groups and backgrounds to read and to further develop the literacy in Finland. We are well-known for being a responsible and proficient associate. The campaigns and projects are based on comprehensive understanding on the field of reading and literature, including timely topics and current research themes.

Read Aloud – Book bag to every baby born in Finland

Read Aloud encourage the parents of small children to regularly read aloud to their child. Book bag to every baby born in Finland is a 3 year initiative to provide equal opportunities for early reading for every family in Finland.

Read Aloud

The Multilingual Literacy project

The Multilingual Literacy project gathers information on needs, opportunities, and challenges within multilingual families, kindergartens, and libraries. The gained knowledge is used to create materials for staff and families alike to support multilingual literacy and the language spoken at home.

Multilingual families and staff working with multiple languages receive supporting materials

The book comes alive – author visits to schools around Finland

The book comes alive (”Kirja eläväksi”) takes authors to schools all over Finland! With virtual and local visits, authors meet hundreds of children and young people and inspire them to read and write.

Authors are sent to schools around Finland to inspire children to read and write

Words matter

Words Matter encourages vocational school students to read. Sanat haltuun (‘Words matter!’) campaign is funded by UPM and implemented by the Finnish Reading Centre. The aim of the campaign is to find hands-on solutions to support literacy among vocational students. The methods vary from workshops to author visits.

Words Matter – Workshops for vocational students

Mun tarina

The Mun tarina (“My story”) initiative incorporated methods of spoken word in the form of workshops held in several Finnish upper secondary school literature classes. Spoken word poetry includes elements of writing, reading, and close listening all in one genre, and the potential of this discipline shows great promise as a tool for improving literacy and self-expression. The project took place from year 2018 to 2020.