Read Aloud encourage the parents of small children to read aloud to them. The campaign informs parents how reading aloud helps children to develop. Listening to regular read-aloud stories boosts children’s vocabulary, supports their emotional development and has a major influence on their future literacy and school performance. Reading aloud is one of the key factors in boosting the equality between children and families, regardless of their social or economic background. The campaign provides parents, educators and other adults hands-on information, hints and reading suggestions for children of all age groups.
The Literacy Movement
The National Literacy Forum organizes a campaign to promote reading motivation at schools, by using all the best practices shared in the Forum (such as author visits and celebrities). Schools are the channel to reach out to as many children as possible through regular morning assemblies and read-aloud sessions.
Words Matter encourages vocational school students to read. Sanat haltuun (‘Words matter!’) campaign is funded by UPM and implemented by the Finnish Reading Centre. The aim of the campaign is to find hands-on solutions to support literacy among vocational students. The methods vary from workshops to author visits.