Campaigns and Programs
Read Aloud – Book bag to every born in Finland
Read Aloud encourage the parents of small children to regularly read aloud to their child. Book bag to every baby born in Finland is a 3 year initiative to provide equal opportunities for early reading for every family in Finland.
The Literacy Movement
The National Literacy Forum organizes a campaign to promote reading motivation at schools, by using all the best practices shared in the Forum (such as author visits and celebrities). Schools are the channel to reach out to as many children as possible through regular morning assemblies and read-aloud sessions.
Words Matter encourages vocational school students to read. Sanat haltuun (‘Words matter!’) campaign is funded by UPM and implemented by the Finnish Reading Centre. The aim of the campaign is to find hands-on solutions to support literacy among vocational students. The methods vary from workshops to author visits.